Added 4/12/21
The "Let's Get to ImmUnity" campaign will address questions, concerns with COVID-19 vaccinations specific to the Black and African American communities
The California Department of Public Health (CDPH) is rolling out a tailored outreach for Black and African American communities across the state. This latest element of the "Let's Get to ImmUnity" public education campaign is part of the state's overall Vaccinate ALL 58 effort.
Engaging people where they live to raise awareness about COVID-19 vaccines
In addition to traditional communications, the campaign will meet people where they are via community engagement efforts throughout the state. These efforts will begin in Oakland. The campaign will partner with small businesses and community leaders serving the local Black and African American community. The goal is to increase awareness about the safety and efficacy of the vaccines and mobilize community members to get vaccinated.
Support for equitable vaccine administration across the state
Community engagement efforts will expand to Black and African American communities across the state as the campaign continues and will remain focused on increasing vaccine equity. The "Let's Get to ImmUnity" campaign is placing additional focus on geographic areas in the bottom quarter of the Healthy Places Index (HPI), mirroring the state's announcement last month to increase vaccine supply in these communities. The public education campaign is an important part in the state's five-part plan for equitable vaccine administration.
Stay informed about the latest COVID-19 information at https://www.cdph.ca.gov from CDPH.
